|
Nautech
Services
Nautech
needed a makeover of their existing website so
that it looked more professional, better
reflected their business and was better
positioned on the search engines..
This
is a global company which offers personnel and
recruitment for oil and gas companies all over
the world. They also have a main competitor so
it was very important that they appeared in the
search engines under keywords relevant to their
business.
The
company had many different aspects that it
needed to include on the website and also wanted
to include a lot of pictures. The Internet is
very visual and the photographs were very
effective.
In
order to keep the site easy to understand and
simple to navigate, I suggested we divide the
page so that we had a column of photos on one
side and a column of information appropriate to
the page on the other. That way, we could add
snippets or additional info in the column to
compliment the main aspect of the page and the
visitor could understand where to find what
he/she wanted.
The
result was an effective and memorable website.
|
www.nautech.co.uk
|
|
|
The
Kitchen
Centre
Lynne
and Mike wanted me to set up a website which
would enable them to sell kitchen sinks on a
national basis. They did not want a 'shopping
cart' but wanted customers to contact them by
telephone or email before making a purchase.
I
managed to get them a series of domain names
appropriate to their keywords. I gave each make
of sink a separate address which would increase
the chances of a better page ranking on the
search engines. This was essential to sell on a
national basis.
Page
Rank has been a major issue and links from the
Local Web Ring websites directly to all nine of
their websites has improved their Page Rank on
Google.
With
there being so many different makes, types and
styles of kitchen sinks it was a challenge to
come up with a website design that was easy to
navigate and understand.
|
www.blancosinks.info
www.frankesinks.info
www.baumaticsinks.info
www.reginoxsinks.info
www.carronsinks.info
www.leisuresinks.info
|
|
|
Living
Pictures
Living
Picture Aquariums are very visual products
which, because they are designed to fix onto the
wall are difficult to 'get across' on a website. It
was important to display the product visually
and include all the possible colour, size and
theme variations. The product also needed to be
sold nationally.
I
decided the best way to do this was to include
separate 'gateway' pages within the website
which could be targeted at specific niche
markets. This enabled the business to expand
it's number of 'themes' and target new markets.
Each page could then be separately optimised for
it's niche market key word and individually
submitted to the search engines.
The
website also includes a 'secret' trade page not
accessible through the navigation bar. Trade
customers are emailed the link to this page so
that retail customer cannot see the trade
information.
Customers
order from the website, but payments are made
over the telephone only when orders are
confirmed.
.
|
www.livingpictures.co.uk
|
|
|
Tiger
Feet Shoes
Andrea
and Rosalie wanted a website which reflected
their strong company image and from which they
could make online sales of their children's
designer shoes.
I
took photos of their premises and built them
into the website to give the customer an idea of
what they were about AND to show that although
they sold online, they were a 'bricks and
mortar' business as well.
Their
range of children's designer shoes was divided
by make into different categories and it was
decided to put approx. 100 of them onto a secure
shopping cart which I built into the website.
Orders
are received by email and a separate email is
received with an encrypted code. When this code
is copied and pasted into the Tiger Feet secure
login page, only then is the customer's credit
card number revealed.
I
have been optimising their pages using the
different shoe makes as keywords. This gives
them niche keywords which are more likely to
achieve a high ranking position on the search
engines.
|
www.tigerfeetshoes.co.uk
|
|
|
Mobberley
Golf Club
The
owners wanted me to design a website for them
that would show all the information about the
golf club. This would include events, course
details, competitions, membership details,
tuition etc. Members and potential members would
have a central information point for the golf
club that they could access from their own homes
and at a time that suits them. They could also
be referred to it at any time.
The
website also includes a form for visitors to
subscribe to a e-newsletter that will provide
them with up to date news and special offers.
|
www.mobgolfclub.co.uk
|
|
|
Driveway
Designs
Debbie
and Tim needed an online brochure for their
patterned concrete driveways business which
would include pictures of the different
patterns, colours and examples of their work.
She wanted to be able to discuss these with
customers over the internet whilst talking to
them on the telephone. This would be so much
cheaper and much more flexible than a printed
brochure.
It
is impossible to get across details of all the
patterns, colours and types of work etc. in a
simple advertisement without taking out a double
page spread. By simply placing a small
advertisement in a magazine or newspaper which
displays the website address they are able to
direct interested parties to their online
brochure. This shows everything in detail and
enables customers to contact them directly via a
webform or email at a time that suits them.
The
website has been very successful for the
business and they have since become a member of
the Federation of Master Builders details of
which were added to the site. This together with
an additional 'Testimonials' page has provided
potential customers with complete confidence in
their workmanship.
|
www.drivewaydesigns.co.uk
|
|
|
Coppice
Crystal
Richard
and Sue wanted a presence on the Internet
without it becoming too expensive. I designed
them a simple but effective single page website
to advertise their glass engraving business to
the public with an email address for contact.
They
are able to refer customers to it and advertise
the website address on their letter headings,
business cards etc. The website is also listed
on the Local Web Ring websites which improves
their Page Rank search engine positioning and
also provides a link to their website for
interested local customers.
|
www.coppicecrystal.com
|
|
|
CommsCare
My
brief with Headset Solutions was to build an
easy to use 11 page website for their national
headsets business. The design had to be
memorable, easy to use and needed to list all
their products and services.
I
built in a 'Frequently Asked Questions' section
which is a good way to make the customer
understand that you want to be helpful and
responsive to their requirements. It gives them
the confidence in your business to then contact
you directly.
The
company regularly asks me to design an
individual html page that promotes their current
offers and new products - they then email this
to their customer email list.
|
www.headsetsolutions.co.uk
|
|
|
Deeba
Deeba
Indian Restaurant's website has evolved over
several years. Mr Shah originally wanted a
presence on the internet and a website that
would include both his restaurant and take away
menu. Customers could then browse the menu from
home before ordering.
Since
then the Deeba Reastaurant has won many awards
for Good Food and Healthy eating and details of
these needed to be added to the website. I
have also since included a picture gallery so
that customers can see the quality of his
establishment and 'The Story of Deeba' for
interest.
Mr
Shah also has a privilege membership scheme that
he wanted to advertise on the internet.
|
www.deeba.co.uk
|
